communication: there is no doubt in my mind that 
his reputation suffered because he was never very 
keen about writing books, particularly in the later 
stages of his career when he was at the height of 
his fame. He wasn’t prepared to sit down and grind 
away at a book and worry about its structure and 
whether its seemed coherent or not.

He really preferred to stand up and talk out his 
ideas and as I say, particularly in the later stages 
of his career. He did publish a lot of books, but 
they were almost sort of willfully obscure and 
incoherent. And that’s partly because McLuhan 
just simply couldn’t be troubled to rework them or